One cool trend in logo design is the use of repeating shapes, associated with gradients and transparency. While this style of logo tends to be a bit overused, and may not be suitable for all projects, imitating it is a great way to learn about one of Illustrator's most powerful and time-saving features, which is effects.
http://vectortuts.com/tutorials/tools-tips/quick-tip-how-to-use-effects-to-create-a-cool-design/
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