Typography is huge at the moment in illustration, and 3D text is a big part of that. It literally gives the artist another dimension to play with, and the power of 3D programs provides a sense of realism that 2D typography just can’t match. This allows for seamless blending with photos and other renders.
http://www.computerarts.co.uk/tutorials/3d__and__animation/the_new_way_to_create_3d_text
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